Case Study: 1001 Tirelires
From 0 visitors to 144,000 Google impressions for a piggy bank store that started from zero in SEO
The client
1001 Tirelires is an online store specializing in unique piggy banks: Japanese and Chinese piggy banks, kakebo, travel and design models, for kids and adults alike. The project started from a blank page: a brand-new Shopify store, zero visitors, zero rankings on Google. Everything had to be built, from the first keyword to the last product page.
The problem
In a niche market like piggy banks, the difficulty isn't fierce competition but structure: dozens of product types, widely varying search intent, and a brand-new site with no authority whatsoever. Without serious keyword research and an architecture designed for SEO, a Shopify store like this stays invisible.
Project roadmap
Keyword research & architecture
Full mapping of queries by piggy bank type (kakebo, travel, no-opening, design, kids...). Building the Shopify tree structure around collections, each collection targeting a precise search intent.
On-site optimization
Writing and optimizing collection pages and product pages: titles, tags, unique descriptions, internal linking between categories. Content work to cover the semantic field of each piggy bank family.
Scaling up
Creation of content around use cases (savings, kakebo, gifting), consolidation of pages that take off, and ranking tracking. Impressions climb month after month, reaching 144,000 impressions and nearly 2,000 organic clicks.
Key actions taken
Keyword research
One target query per collection, aligned with real Google searches
Shopify SEO architecture
Collection tree structure designed to capture every search intent
Product page optimization
Unique titles, tags and descriptions on products and collections
Thematic content
Pages and content around savings, kakebo and gifting
Internal linking
Links between collections to distribute authority
Ranking tracking
Steady growth of impressions and organic clicks
Measured impact
"We started from absolutely nothing: a brand-new site, no visits at all. Léo structured everything, from choosing the keywords to organizing the collections. Within a year, we'd racked up 144,000 impressions and nearly 2,000 clicks, ranking on our flagship queries like Japanese piggy bank or kakebo piggy bank. For a niche store built from scratch, that's exactly what we were hoping for."
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