Case Study: Decore Studio Events
1 year of SEO support for an event decoration agency
The client
Decore Studio Events designs custom decorations for private and corporate events. Recognized expertise, a solid portfolio, but almost no visibility on Google. A monthly SEO retainer was the obvious move against competitors established for years.
The problem
The site captured zero organic traffic on core industry queries: event decoration, wedding decoration, event scenography. Quote requests relied solely on word of mouth and social media. A real content strategy was needed.
Project roadmap
Audit & Diagnosis
Full technical audit, local competitor analysis, identification of high conversion-potential queries.
On-Site Optimization
Restructuring of service pages, tag optimization (titles, H1), internal linking, load time improvements.
Content Strategy
Creation of dedicated pages by event type and geographic area, articles targeted at search intent.
Link Building & Consolidation
Acquisition of thematic editorial links, reinforcement of strategic pages, monitoring and ranking adjustments.
Key actions taken
Technical optimization
Crawl error fixes, speed, Hn structure
Content strategy
Service pages and articles aligned with search intent
Local SEO
Google Business Profile optimization and geo-targeted queries
Targeted link building
Editorial links from event-industry websites
Analysis & tracking
Monthly reporting on rankings, traffic and conversions
Business focus
Priority on queries that generate quote requests
Measured impact
What about AI answers?
Beyond classic SEO, we also worked on GEO (Generative Engine Optimization): content structuring, structured data and authority signals so AI engines cite Decore Studio Events in their answers. Result over 3 months: 35,300 citations in Microsoft Copilot and partner responses, with an average of 26 site pages cited. When a prospect asks an AI for an event decoration agency, Decore is part of the answer.
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