Case Study: Lime & Co
Complete redesign of Lime & Co's website without losing a shred of its SEO equity
The client
Lime & Co designs custom exhibition stands and fit-outs. Their old hard-coded site no longer reflected the quality of their work and was impossible to update without a developer. The redesign migrated them to a modern, self-manageable WordPress + Elementor setup.
The problem
A poorly handled redesign can destroy years of search rankings in a matter of days — that's the whole challenge of SEO migration. The goal: fully modernize the site, improve its performance and image, without losing the Google rankings built up over the years.
Project roadmap
Existing-site audit & migration plan
Full mapping of existing pages, rankings and backlinks. Exhaustive redirect plan and target architecture designed for SEO.
Redesign & optimization
New design, new structure, optimized performance. Every strategic page is rebuilt while preserving its semantic equity.
Migration & monitoring
Go-live with 301 redirects tested one by one, daily monitoring of indexation and rankings during the critical post-migration weeks.
Key actions taken
301 redirect plan
Every old URL redirected to its equivalent, zero broken links
SEO architecture
Structure redesigned to drive traffic to business pages
Web performance
Load time cut in half, Core Web Vitals in the green
Semantic preservation
Strategic content preserved and reinforced
Post-migration monitoring
Daily monitoring of indexation and rankings
Modern design
An image finally on par with the quality of the work
Measured impact
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