Case Study: Sillage Design
1 month to fix Sillage Design's technical foundations and launch its authority strategy
The client
Sillage Design is an exhibition stand design agency present in Montpellier, Paris and Lyon. A premium positioning and a beautiful site, but almost zero Google visibility: on its strategic queries, the agency was simply invisible.
The problem
The SEO audit revealed an above all technical problem: URL slugs unrelated to the targeted keywords, poor semantic targeting, a confusing architecture and mishandled H1 tags. With foundations like that, no content could rank, no matter how good it was.
Project roadmap
Full SEO audit
Site crawl, analysis of URLs, tags, architecture and keyword targeting. Every blocker documented and prioritized by impact.
Technical fixes
Rewriting of URL slugs aligned with keywords (with 301 redirects), restructuring of H1-H2 tags, overhaul of architecture and internal linking, semantic realignment of strategic pages.
Launch of the authority strategy
Rollout of a 3-month <a href='/en/link-building'>link building</a> strategy: selection of referring sites and first link acquisitions to send Google the right authority signals.
Key actions taken
URL slug rewrite
URLs finally aligned with targeted keywords, with clean redirects
Hn restructuring
H1 and heading hierarchy realigned with target queries
Cleaned-up architecture
A logical site structure that drives traffic to business pages
Keyword realignment
Every strategic page now targets the right query
3-month link building strategy
Progressive acquisition of editorial links to build authority
Ranking tracking
Measuring progress on strategic queries
Measured impact
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