Case Study: Studio Alterego
2 months to bring Studio Alterego back to the Top 3 after a brutal drop caused by a Google update
The client
Studio Alterego (Alterego Production) creates video content for brands. After a Google algorithm update, the site abruptly lost its rankings on strategic keywords that generated most of its inbound leads.
The problem
The SEO audit revealed a pile-up of technical issues: important pages not indexed, very heavy load times, a poorly built site architecture, incorrect structured data (Google didn't even recognize Alterego as an organization), and even a favicon that no longer displayed. The Google update simply penalized foundations that were already fragile.
Project roadmap
Full audit and critical fixes
In-depth technical diagnosis, then triage of urgent issues: unblocking indexation of strategic pages, fixing structured data so Google finally recognizes the company as an organization, favicon repair.
Architecture, speed and validation
Site architecture overhaul, in-depth load speed optimization, remaining technical errors fixed. Every fix is checked in Google Search Console until validated, and rankings climb back.
Key actions taken
Indexation unblocked
Strategic pages finally visible to Google: +84% pages indexed
Structured data fixed
Google now recognizes Alterego as a proper organization
Speed tripled
Load optimization: images, cache, scripts, lighter theme
Architecture redesigned
A logical structure that redistributes authority to business pages
Technical error cleanup
95% of errors fixed: 404s, redirects, tags, favicon
Search Console validation
Every fix checked until fully validated by Google
Measured impact
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