Case Study: The Stand Experts
6 months of SEO support for an exhibition stand builder
The client
The Stand Experts designs and builds exhibition stands for trade shows across Europe. A highly competitive B2B market where Google visibility comes down to precise, high-value queries.
The problem
The site suffered from technical issues, revealed by the SEO audit, that were blocking indexation, and the content wasn't targeting the right search intent. Competitors captured most of the traffic on strategic queries like "stand builder" and "custom exhibition stand".
Project roadmap
Audit & Diagnosis
In-depth technical audit, European competitor analysis, keyword mapping by trade show and by country.
Technical fixes
Resolution of indexation issues, site structure optimization, performance improvements.
Content strategy
Creation of dedicated pages by trade show and by city, optimization of existing service pages.
Consolidation
Strengthening internal linking, ranking monitoring, adjustments based on early results.
Key actions taken
Technical optimization
Indexation, speed, structure: foundations first
Trade show pages
One optimized page per targeted trade show
Multilingual strategy
Query targeting by European market
Internal linking
Architecture that drives authority to business pages
Analysis & tracking
Monthly reporting on rankings, traffic and leads
Business focus
Priority on queries that generate quote requests
Measured impact
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